Core Foundations (90‑Day Real Estate Leads Training)

By Jody Desnoyers / October 14, 2025

Course Instructors

Jody Desnoyers Instructor

Toby Gutierrez Instructor

Becky Pizzolatto Admin

Course Information

Estimated Time: 90 Day

Categories: (print shop, lead processing, how mail works), Beginner, Featured, Getting Started, Lead Generation

Access Plan

FREE

Access Plan

FREE

Access Plan

FREE

Access Plan

FREE

Access Plan

FREE

Access Plan

FREE

Week 1 – Real‑Estate Leads Landscape & Mindset
- Welcome & Program Orientation
- Understanding the Three Lead Types
- Local Market Dynamics
- Mindset of the Successful Investor/Agent
- Setting Your Personal Goals & KPIs
Week 2 – Data & Lead Acquisition Basics
- Where the Data Comes From
- Collecting & Cleaning Leads
- Compliance & Ethics
- Organizing Leads in a CRM
- Measuring Lead Quality & Motivation
Week 3 – Marketing & Outreach Foundations
- Direct Mail Fundamentals
- Phone Outreach 101
- Email & Text Outreach
- Multi‑Channel Follow‑Up Plan
- Tracking Response & Conversions
Week 4 – Personal Branding & Credibility
- Building Your Credibility Website
- Social Proof & Testimonials
- Positioning Yourself as a Local Expert
- Content Marketing Basics
- Crafting Your Elevator Pitch
Week 5 – Deal Analysis & Negotiation
- Understanding Property Valuation
- Analyzing Repair & Holding Costs
- Offer Structuring Strategies
- Negotiation Fundamentals
- Legal Documents Overview
Week 6 – Systems, Scaling & Next Steps
- Creating Standard Operating Procedures (SOPs)
- Hiring & Outsourcing Basics
- Automation Tools & Technology Stack
- Tracking Your Numbers for Growth
- Preparing for Specialization & Certification