Core Foundations (90‑Day Real Estate Leads Training)

Leave a Comment / By Jody Desnoyers / October 14, 2025

Course Instructors

Jody Desnoyers Instructor

Toby Gutierrez Instructor

Becky Pizzolatto Admin

Course Information

Estimated Time: 90 Day

Categories: (print shop, lead processing, how mail works), Beginner, Featured, Getting Started, Lead Generation

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Week 1 – Real‑Estate Leads Landscape & Mindset
- Welcome & Program Orientation
- Understanding the Three Lead Types
- Local Market Dynamics
- Mindset of the Successful Investor/Agent
- Setting Your Personal Goals & KPIs
Week 2 – Data & Lead Acquisition Basics
- Where the Data Comes From
- Collecting & Cleaning Leads
- Compliance & Ethics
- Organizing Leads in a CRM
- Measuring Lead Quality & Motivation
Week 3 – Marketing & Outreach Foundations
- Direct Mail Fundamentals
- Phone Outreach 101
- Email & Text Outreach
- Multi‑Channel Follow‑Up Plan
- Tracking Response & Conversions
Week 4 – Personal Branding & Credibility
- Building Your Credibility Website
- Social Proof & Testimonials
- Positioning Yourself as a Local Expert
- Content Marketing Basics
- Crafting Your Elevator Pitch
Week 5 – Deal Analysis & Negotiation
- Understanding Property Valuation
- Analyzing Repair & Holding Costs
- Offer Structuring Strategies
- Negotiation Fundamentals
- Legal Documents Overview
Week 6 – Systems, Scaling & Next Steps
- Creating Standard Operating Procedures (SOPs)
- Hiring & Outsourcing Basics
- Automation Tools & Technology Stack
- Tracking Your Numbers for Growth
- Preparing for Specialization & Certification